"South Beach Diet" - Special?

South Beach Diet is one of the latest in the arena of various official diets such as Atkins, Angus (!) etc.
It is not what a person can call a traditional low-carb plan. Beaches are traditional only in Hawaii or Florida!!

However, First time I read about this South Beach Diet plan, I thought one needs to go to the beach and have this diet. And I am still not sure if I thought wrong.

Anyways, Like all diet plans, it starts with carbs and ends with carbs, probably with some different foods which no one has recommended so far. So many diet programs in this world and still the number of obsese people is increasing. TV commercial keeps showing (it seems) same people or digitally enhanced photographs in different advertisements to denote the effectiveness of various diet plans. Seems like South Beach Diet falls under the same category. Anyways, time will tell.